The AGEC law, followed by the Climate and Resilience law, established an experimental phase aimed at stabilizing the most suitable method(s) for deploying harmonized environmental labelling by sector. The experiment was piloted by ADEME and the French Ministry of Ecological Transition and Solidarity.
The generic question to which the experiment was to provide answers was: “How can consumers be provided with legible, reliable and objective environmental information, so that they can make more environmentally-friendly food choices?"
Following a call for applications, 19 players carried out display tests between 2020 and the end of 2021, and thematic working groups were set up (e.g. biodiversity). An assessment of the work carried out has been drawn up, notably via a report by the scientific council and a government report to Parliament (March 2022). The experiment did not seek to classify the initiatives or select a particular one, but rather to draw conclusions from all the contributions.
Following this experimentation, MTECT, with technical support from ADEME, was tasked with proposing a stabilized method for implementing official labelling. The work was carried out in 2022 and 2023, based on the recommendations of the scientific council and the report to the government.
19 project leaders took part in the experiment: Adepale, ATLA, Carrefour, Crystalchain, Eiko, Elior, Expertoil, Interbev, Invitation à la ferme, ITAB, Karbon, Kisaco, L'empreinte, La Note Globale, Les mousquetaires, OpenFoodFacts, Yuka, Yukan.